The Lady Startup Activation Plan....

So, here’s the thing.

I suspect you’ve landed on this page because of one of the following three reasons...

1. You’re working in a 9-5 and something needs to change. You’re working for someone else, in a job you don’t like or one that doesn’t give you the time or flexibility you need for your other commitments. Your family. Your health. Your passions. Your….life.

2. You have a passion. You are so ready to rumble. And everywhere, you see others turning their passion into a business that gives them the money and the lifestyle they've longed for. But you? You have no clue whether you've even got the right idea, let alone how to make money from it. Self-doubt: hello!

3. You’ve dipped your toe (or even just your mind) into starting your own thing but you’ve been absolutely, completely, 120% making it up as you go along. And that might have gotten you… somewhere. But right now, the winging it stops. It’s time to get the foundations locked and loaded so you can start making BIG things happen for your future.

The circumstances? Irrelevant. What matters, and what brings you here is that you are a go-getter.

You want MORE for your life and your business idea. And you should, because you deserve it.

That’s why I’ve created…The Lady Startup Activation Plan

🚀What it IS: A six-week, virtual course overflowing with actionable steps, done-for-you templates and a practical guide developed over two decades of building businesses to fast-track you to LAUNCHING YOUR OWN LADY STARTUP. The right way. The first time.

🚀What it ISN’T: A vanilla, boring AF course with nothing to show and no takeaways, except for a feeling of overwhelm and a cloud of ideas with no next steps.

Who am I? (so glad you asked)

Hi, I’m Mia Freedman. Co-founder of the Mamamia Media Company, mother of three and the woman behind Lady Startup, a grassroots movement I started to support female entrepreneurs. I have an audacious goal to help 20,000 Australian women start and grow their own businesses by 2020.

And I reckon you should be one of them.

Watch Intro Video

Once upon a time, I hated my job.

It was hideous. I worked with people I didn't respect and who didn't respect me squared. I spent every day trying to navigate a swamp of toxic office politics and worst of all, my work had no purpose. No meaning. I wasn't being creative. I didn't feel fulfilled. I had no control over my work hours and no flexibility to work around my young family. I did the walk of shame every afternoon at 5:30pm as I dashed home to my kids, pretending to ignore the eye-rolls from my colleagues who believed they worked harder than me just because they stayed later at the office. I was miserable and unsatisfied at work and it was bleeding into my home life in the worst way.

So I took a leap, backed myself and started my own business. I bought the URL mamamia.com.au and started a blog so I could write about about all the different kinds of things women were talking about every day - from pop culture to politics, pelvic floors to parenting.

With two kids at home and then after a few months, unexpectedly pregnant (whoops), my “office” consisted of a cheap IKEA desk wedged behind the couch in my lounge room so I could work while the kids watched The Wiggles. The most productive part of my “work day” usually started after they were in bed. But, from that work/life clusterf*** grew Australia's biggest women's media company and the largest women's podcast company in the world.

Also: “Not right now.” “I’m too busy.”

So here’s the part where you say: “But I don’t have the time.”

Here’s the truth: your business has to start somewhere.

Building a business doesn’t mean being profitable from day one. It doesn’t mean managing a fully operational team two months in. It doesn’t mean having your pick of investors from a line-up, travelling business class, or decking out an office full of fancy standing desks right after you’ve registered your name. But in order to achieve those things at some stage, you need to get the wheels turning now.

If the secret to getting ahead is simply getting started (it is), then that uncomfortable first step will be the most important one you take. With 1.2 million women in Australia running their own ventures, and female founders making up the fastest growing sector of the global economy, the opportunity to become a Lady Startup has never been riper.

The Lady Startup Activation Plan is all virtual, meaning you can do it in your own time, as it suits you. The course material is always available - so there’s no pressure if you miss a module because of other commitments. And as part of our content, you’ll also be equipped with tips and tricks to maximise your time, so you can grab your business idea head-on, focus laser-like on how to turn the idea into reality and create the life you have always dreamt of.

On the subject of objections, let’s go over some other things I know have been stopping you.

4 Things That Have Been Stopping You From Starting YOUR Lady Startup

You're afraid of the financial risk of leaving a secure job.
You lack confidence or self-belief.
You're completely overwhelmed with information and advice.
You're scared - scared to fail, or scared of what other people think (as an anxious person in the public eye, I REALLY get this one).

But most of all… you have no idea how or where the hell to start.

What do you actually do to get things rolling - to get customers and to just get your name out there? What does the branding process involve? Should you set up a website or a checkout cart? How on earth do you set up a website or a checkout cart? Should you hand out flyers? Where and to whom? How do you decide what to charge? Social media - what a beast... How do you run Facebook Ads? Grow a following? Work with influencers? In fact… how do you find anyone to work with, ever, at all? Oh my god, hold me will someone please hold me.

These were all of my questions when I started. And you know what would have helped me navigate those murky waters of overwhelm and confusion?

A GUIDE.

I repeat: I WISH I’D HAD A GUIDE WHEN I STARTED MAMAMIA!

Really, what every woman starting a business needs is a guide. Someone who has been there and done it all before - who can hold their hand through every step, complete with encouragement and advice, en-route to building their very own Lady Startup.

THAT WOULD BE ME.

Yes, I want to be your Lady Startup guide and that's why I've been working for months on putting together this new course. Not a Google-able fluffy filler or some empty ra-ra Instagram empowerment quotes - but a red-hot, need-to-know, holy grail kind of course, chock-full of everything that actually moves the needle on getting started with your startup. And becoming YOUR OWN BOSS.

Basically, a course with everything I ever wanted when I started my business and what so many of my girlfriends wanted when they started theirs.

REAL TALK: so, what does the Activation Plan give you?

Everything you need to build a killer brand and business in one place.

This complete six-week course is based on more than a decade of my experience running Australia's #1 women's media company and the largest women's podcast network in the world. Along the way, I've interviewed and spoken to thousands of successful Lady Startups of all ages and at all life stages who are running businesses of all shapes and sizes. And I've absorbed so much intel - covering EVERYTHING you need to start your own business.

We'll cover refining your idea...building a unique and powerful brand you'll love...setting up your business 'scaffolding' to ensure you're well supported in all the ways you need...attracting eager customers...and preparing your official launch.

I'm going to personally show you, step-by-step, how to get started, and how to avoid all the common traps and pitfalls that people fall into.

By the time we're through, you're not just going to know what to do to get your Lady Startup off the ground and rocketing into the world - but you’ll know what it feels like, because you’re going to have already started the engines. You’ll know how to amplify the noise for your brand and lastly, you’ll have the backing of myself, and hundreds of other Lady Startups in our close-knit community.

The course nitty-gritty

The Lady Startup Activation Plan comprises of a series of short videos each week that you watch in grabs. On the bus, while baby is sleeping, during your work lunch hour, at the dog park, waiting for your girlfriends to turn up for drinks - hell, while you're on the loo if that's the only time you've got.

Each week of the program, I'll email you a link that unlocks a new module, as well as new action tasks, worksheets and links to help you progress. Here's a week-by-week breakdown:

WEEK 1: BUILD YOUR IDEA

Awesome idea? Check. Ambition? Check. Ready to rumble? Check. But you feel lost at how to pull all the pieces together to get this thing moving. In our first week, we’re going to get laser-focused on everything ideation to lay down your foundations. Because trust me, this is something you’ll keep coming back to for key decision-making down the track.