An invitation from Mia Freedman, co-founder of the Mamamia Media Company and Lady Startup

Hey, I'm Mia Freedman. And I'm a Lady Startup.

Once upon a time though, I had a job.

It was a terrible job. I hated it. I worked with people I didn't respect and who didn't respect me right back. I spent every day trying to navigate a swamp of toxic office politics and worst of all, my work had no purpose. No meaning.

I wasn't being creative. I didn't feel fulfilled.  I had no control over my work hours and no flexibility to work around my young family.

So I took a leap, backed myself and started my own business. I bought the URL with a view to creating a blog about all the different kinds of things women were interested in from pop culture to politics, pelvic floors, parenting and 100 other things.

With two kids at home and soon another on the way, I set up my laptop at our kitchen bench and then later, moved my "office" (LOL) to my lounge room where I had wedged a cheap IKEA desk behind the couch so I could work while the kids watched The Wiggles and after they were in bed.

And from there, I built Australia's biggest women's media company and the largest women's podcast company in the world.

That's the short version of my Lady Startup story. The long version is chock full of funny anecdotes and triumphs and clusterf*cks and mistakes and victories and soooo many learnings and also something called FLEARNING which is when you learn things from failing.

I worked crazy hours but they were my crazy hours and I faced a million challenges but I was exhilarated.

I still do....and I still am.

Working for myself is the best thing I have ever done. Without question. It's the best thing I've done for my career and my family and my mental health and my sense of purpose.

And I'm not the only one who feels that way. There are 1.2 million women in Australia who are running their own businesses of all shapes, sizes and scales.

For some women, it's a side-hustle. For others, it's an international operation which they manage from their home base.

And there are 1000000 different styles of Lady Startup in between.

What we all have in common is that we started with a dream and desire to work for ourselves.

Does that sound like something you'd be into?

I want to invite you to join me for the Lady Startup Activation Plan — a six-week online program to walk you through every step from where you are right now, to READY TO LAUNCH YOUR OWN LADY STARTUP.

Because now that Mamamia is a Media Company with a staff of 80 women (and a handful of men) and a variety of different businesses thriving under the one umbrella, I've turned my attention to something else I feel passionately about.

My purpose in founding Lady Startup is to help 20,000 Australian women start their own businesses by 2020.

And I reckon you should be one of them. No pressure.

Here’s the deal:

Since I began Lady Startup, I've spoken to thousands of women who want to start their own businesses.

And I've learned that most women would LOVE to do something for themselves....and yet they all tell me they have the same problems when it comes to starting.

What’s stopping you from starting YOUR Lady Startup?

  • You can't find the time (I totally get it, I have three kids, two dogs and a heavy addiction to podcasts and Netflix)
  • You're afraid of the financial risk of leaving a secure job.
  • You lack confidence or self-belief.
  • You're completely overwhelmed with information (and advice) overload.
  • You're too much of a perfectionist.
  • You're scared - scared to fail, or scared what other people think (I have anxiety so this one I REALLY get).

But most of have no idea how or where to start.

What do you actually do to get things rolling - to get customers and to just get your name out there? Should you set up a website? How on earth do you set up a website? Should you hand out fliers? Where and to who? How do you decide what to charge?

Oh somebody hold me, there's just so much to know.

Really, what most women need is a guide. I WISH I HAD HAD A GUIDE WHEN I STARTED MAMAMIA! Someone who's been there and done it before - and who can show you exactly what you need to do at each step along the way, with encouragement and advice.

Well, I want to be your guide.

And that's why I've been working for months on a brand-new course.

One that will walk you through ALL your fears....and show you how to start your very own Lady Startup.

Who is this course for?

  • Lady Startups who have a business idea but haven't yet launched and are ready to get started!

  • Existing Lady Startups who are in the early years of their business and seek more support and guidance

  • Women who are ready to stop daydreaming about starting their own business and ready to make it happen!

  • Time poor, busy dreamers and side-hustlers who need a course they can action in their own time