Lady Startup was pioneered by Mia Freedman, the Co-Founder and Chief Creative Officer of the Mamamia Media Company, Australia's biggest womens media brand. What was once her Lady Startup, now reaches over 6.5 million women per month, not to mention Mamamia is now the largest women’s podcast network in the world.

With over a decade of experience running her own business, Mia realised her expertise could help other business-minded women and so, Lady Startup was born.